How Positive Employer Branding Makes for More Efficient Recruitment
Employer branding conveys the identity of an organisation in the form of economical, functional, and psychological benefits offered to the employees. It is an insight into what it’s like working in your organisation. Positive employer branding plays a crucial role in attracting and retaining talented employees, and hence in giving the organisation a forward thrust. Let’s find out how.
Importance of Employer Branding in Talent Acquisition
The term ‘employer brand’ which was once perceived as just a marketing buzzword, has now become an important element in almost every organisations’ recruitment strategy. The reason is the control candidates have during the recruitment process. Job applicants now easily find information about the company through social media and company review websites. And 84% of them say that they factor in the reputation of the company when applying for a job. So, a negative employer branding can sabotage your recruitment efforts resulting in poor recruitment metrics and make hiring talented candidates the most challenging task.
A great employer brand can contribute significantly to making your talent acquisition strategy effective. Here’s how:
It offers a bigger job pool of qualified candidates
9 out of 10 candidates would apply for a job if the company has maintained its employer brand well. So, if your employer brand is impressive, you are likely to see more relevant applications. And if the job pool increases in size, you will have more and better choices.
It saves your company money
If you’ve invested fairly in maintaining your employer brand, you will have to invest less during the talent acquisition process. You may not need to spend funds on promoting new job openings; a website or career portal will serve the purpose. You can also save on salaries since bad employer reputation leaves you no other option than to pay employees more.
You can also save on time and effort since the applications will pour in without you having to reach out to candidates.
It improves your reputation in the market
Today, businesses are less about transactions and more about relationships. This is the reason potential clients go online to know more about the company they are considering working with. They prefer organizations where employees love to work because how would a company that doesn’t treat its employees well, treat the customers well.
Tips for Effective Employer Branding
For efficient recruitment, you will need to create an efficient employer branding strategy. Though it’s a comprehensive process, here are a few tips that you can follow:
Create a blog to post about events, hiring process, work culture, benefits, etc. in the company.
Engage actively with candidates over social media channels through employee highlights and glimpses of internal work culture.
Have reviews or video testimonials from former employees posted on the website and social media channels.
If your company has negative reviews on company review sites such as Glassdoor, take time to address them professionally. Share how your company is trying to improve and become an ideal workplace.
Encourage employee growth by offering training and development. Focus on your employees’ needs to learn new skills and advance in their careers.
While maintaining a great employer brand will help you hire the top talent, it will also help you benefit from employee retention. Moreover, a great company image will help you gain business from the leading players in the market.
Kelly Barcelos is a progressive digital marketing manager for Jobsoid – Applicant Tracking System. She is responsible for leading the content and social media teams at work. Her expertise and experience in the field of HR enables her to create value-driven content for her readers – both on Jobsoid’s blog and other guest blogs where she publishes content regularly.
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